A singing rubber duck, a newspaper dog, dancing keys, trumpeting elephant bookends, a musical cricket ball, flying envelopes and a man in a silky red dressing gown, just your average day then. That was our quest from BBH for Rediff.com, an Indian search engine rebranding its website. It was our first step into directing a predominantly live action commercial. The brief was to utilise as many animation styles and techniques as possible bringing a guys ‘stuff’ to life as it sings and dances to Jackie Wilsons ‘Your Love, is Lifting me Higher’. The live action was shot on a location in North London lovingly decorated to look like a flat in Mumbai, the stop motion animation was shot in a separate location in South London in just two days, while post production was provided spiffingly by The Mill. A really great team helped to pull this all together in a very short time frame with results we were really happy with.
This is a concept piece of an idea for a rambling, mini jukebox. Based on a comic strip for Fat Chunk comics last year, this is a development on from that.
Its officially recession time.. but have a prosperous chinese new year anyway!
A gratuitous little film made to celebrate the coming of the Ox, with audio assistance from Resonate (make sure your sound is turned on to experience the wind in your hair…).
“Hot & Cold”, a project which we developed last summer. Unfortunately the campaign never made it to the screen, and these chaps were resigned to our very own animation graveyard.
