Oxfam
Direction/Design/Animation/Written by: Benji Davies & Jim Field Sound/Music: Stuart Earl
We made this viral spot for Oxfam to promote their ‘Swap It’ parties online. All made and animated in After Effects, using vectors and a few handmade rubber stamp prints for the patterns…
[quicktime width=”480″ height=”400″]http://www.fraterfilms.com/fraterblog/wp-content/uploads/2008/08/OXFAM_SWAP-IT_Lg_Prog.mov[/quicktime]
The stamps were cut from plastic erasers, in simple geometric shapes that could then be dipped in black ink and used to make patterns and motifs. The patterns were then colourised and the hues shifted around before being animated and comped over the characters.
Here are some of the initial concepts for the look: